{"id":164,"date":"2007-03-29T12:22:01","date_gmt":"2007-03-29T17:22:01","guid":{"rendered":"http:\/\/johncbogle.com\/wordpress\/2007\/03\/29\/john-bogle-responds-to-ask-jack-questions\/"},"modified":"2007-03-30T09:19:50","modified_gmt":"2007-03-30T14:19:50","slug":"john-bogle-responds-to-ask-jack-questions","status":"publish","type":"post","link":"https:\/\/johncbogle.com\/wordpress\/2007\/03\/29\/john-bogle-responds-to-ask-jack-questions\/","title":{"rendered":"John Bogle responds to &#8220;Ask Jack&#8221; questions"},"content":{"rendered":"<p>Following are Mr. Bogle&#8217;s responses to just a few of the hundreds of emails he has received to the Ask Jack section of the site. We&#8217;ll post more as his schedule allows.<\/p>\n<p><span style=\"font-style: italic\">Dear Mr. Bogle,<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I must tell you that I have &#8220;seen the light&#8221; when I have read your excellent books (&#8220;Common <\/span><span style=\"font-style: italic\">Sense on Mutual Funds&#8221; etc. and I&#8217;m waiting the new &#8220;Little Book&#8221; from Amazon in March).  <\/span><span style=\"font-style: italic\">Your books really opened my mind for investment mechanism. I learned that I have made all the <\/span><span style=\"font-style: italic\">possible mistakes during my past private investor career&#8230; and lost money. I would like to thank <\/span><span style=\"font-style: italic\">you very much for opening the road to go with my future long term investments.<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">Lately I have seen you hammering quite hard Index ETF&#8217;s on your speeches and articles. <\/span><span style=\"font-style: italic\">I would like to tell you that for me as living in Finland the ETF&#8217;s are the only way to own total <\/span><span style=\"font-style: italic\">market indexes, like Vanguard one&#8217;s from the US market.<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">Such things do not exist in Finland. With ETF&#8217;s it&#8217;s possible to do my investments thru the internet <\/span><span style=\"font-style: italic\">and have my share of market growth&#8230;<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">So (finally my question), used in the right way (total market index, buy and hold) ETF&#8217;s can&#8217;t be a<\/span><span style=\"font-style: italic\"> bad thing, or how?<\/span><\/p>\n<p><span style=\"font-style: italic\" \/><br \/>\n<span style=\"font-weight: bold\">Thanks for your thoughtful note.<\/span><br style=\"font-weight: bold\" \/><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">You&#8217;re quite right. Used in the right way, ETFs can be wonderful investments&#8211;and surely <\/span><span style=\"font-weight: bold\">provide a particularly great convenience to non-US investors. So buying and holding an all-market <\/span><span style=\"font-weight: bold\">ETF (especially a very low-cost one!) is a good thing.<\/span><br style=\"font-weight: bold\" \/><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">The problem I have with the ETF business (as spelled out in my brand-new &#8220;Little Book&#8221;) is that <\/span><span style=\"font-weight: bold\">the field is dominated (678 of 690 ETFs, to be specific) by narrowly-focused funds (single<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">country, single industry group, sometimes leveraged) that are traded like hot stocks. A half century-<\/span><span style=\"font-weight: bold\">plus in this business has convinced me that such performance-chasing is a loser&#8217;s game <\/span><span style=\"font-weight: bold\">for investors (and, of course, a winner&#8217;s game for brokers, managers, and marketing <\/span><span style=\"font-weight: bold\">entrepreneurs).<\/span><br style=\"font-weight: bold\" \/><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">So glad that my books have been helpful. &#8220;Stay the Course!&#8221;<\/span><\/p>\n<p style=\"font-weight: bold\">*   *   *   *   *   *   *<\/p>\n<p style=\"font-weight: bold\">\n<p style=\"font-weight: bold\">\n<p><span style=\"font-style: italic\">One of my favorite books is Bogle on Mutual Funds.\u00c2\u00a0 Even though it was published about 12 <\/span><span style=\"font-style: italic\">years ago the advice is timeless. The same can be said for Common Sense on Mutual Funds <\/span><span style=\"font-style: italic\">(somewhat more current).<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I read bits and pieces that indicate that you may have made minor changes to your investment <\/span><span style=\"font-style: italic\">advice since Bogle on Mutual Funds came out. In some cases new products have emerged such <\/span><span style=\"font-style: italic\">as TIPS and the Inflation Protected Securities Fund. In other cases you have perhaps changed <\/span><span style=\"font-style: italic\">your preference for the Total Bond fund to Intermediate Bond Index. The pie charts used as <\/span><span style=\"font-style: italic\">examples in the book seem to place a value emphasis with large portions allocated to actively <\/span><span style=\"font-style: italic\">managed equity income funds as opposed to a straight Total Stock fund.<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I would love to see other things addressed in an updated version of Bogle on Mutual funds <\/span><span style=\"font-style: italic\">including:<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o Whether your recommendations on International Funds have changed.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o Whether you feel REIT funds deserve a specific allocation.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o What portion of a bond portfolio should be allocated to TIPS.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o Comments on withdrawal percentages\/strategies in the distribution phase. <\/span><span style=\"font-style: italic\">Whether the Trinity study should be used as a guide. Straight percentage vs. <\/span><span style=\"font-style: italic\">initial percentage with inflationary increases.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o Whether actively managed funds should make up 50% of the domestic equities <\/span><span style=\"font-style: italic\">(as Vanguard planners currently recommend).<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o Tax advantaged investment vehicles vs. non deferred investments.\u00c2\u00a0 What mix best <\/span><span style=\"font-style: italic\">accomplishes current tax advantages vs. potential repercussions in the <\/span><span style=\"font-style: italic\">distribution phase.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o Your feelings on the new Target Retirement funds.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o Whether you feel immediate fixed annuities can\/should play a part in <\/span><span style=\"font-style: italic\">asset allocation.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">o How pension plans, annuities, and\/or social security should impact asset <\/span><span style=\"font-style: italic\">allocation. Example: if one is fortunate enough to have basic needs taken care of <\/span><span style=\"font-style: italic\">with a combination of the three how should this impact asset allocation for stocks <\/span><span style=\"font-style: italic\">and bonds?<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I could list numerous other questions or things that I would love to see in an updated Bogle on <\/span><span style=\"font-style: italic\">Mutual Funds. Or an updated Common Sense on Mutual Funds if you prefer. I know you\u00e2\u20ac\u2122re very <\/span><span style=\"font-style: italic\">busy these days but you would be doing an enormous service by publishing your current views <\/span><span style=\"font-style: italic\">and advice.<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">If you decide to proceed with an update and would like additional questions or thoughts I would <\/span><span style=\"font-style: italic\">be happy to provide you with a more detailed e-mail.<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">If you would prefer to write a new book rather than update one of your classics I could see it <\/span><span style=\"font-style: italic\">entitled: \u00e2\u20ac\u0153Bogle on Asset Allocation- How to invest at all stages of your life.\u00e2\u20ac\u009d Or, more selfishly: <\/span><span style=\"font-style: italic\">\u00e2\u20ac\u0153Bogle on Retirement Investments- How Boomers can transition from accumulating assets to the <\/span><span style=\"font-style: italic\">distribution years.\u00e2\u20ac\u009d<\/span><br style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">As you can probably tell, I would enjoy reading anything that you write and take your wisdom <\/span><span style=\"font-style: italic\">very seriously.<\/span><\/p>\n<p><span style=\"font-style: italic\" \/><br \/>\n<span style=\"font-weight: bold\">Thanks so much for your incredibly thorough, thoughtful&#8211;and helpful&#8211;note.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">With my new &#8220;Little Book&#8221; (my sixth) now in the stores, I&#8217;m thinking&#8211;but only vaguely; writing <\/span><span style=\"font-weight: bold\">is hard, demanding work&#8211;about my next major project. I&#8217;m being pressed to do a new edition of<\/span><span style=\"font-weight: bold\"> Common Sense on MFs, though my heart (a different one than when I wrote it) belongs to Bogle <\/span><span style=\"font-weight: bold\">on MFs. However it comes out, your suggestions for an update are right on the mark. ETFs and <\/span><span style=\"font-weight: bold\">value-weighted indexes would also be on the list, though I cover both in the new book. (&#8220;Ay, <\/span><span style=\"font-weight: bold\">there&#8217;s the rub.&#8221;)<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">When that particular d-day comes, I&#8217;ll darn well call on those additional ideas you have, and <\/span><span style=\"font-weight: bold\">deeply appreciate your offer.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">As well as your generous appraisal of my work!<\/span><\/p>\n<p style=\"font-weight: bold\">*   *   *   *   *   *   *<\/p>\n<p style=\"font-weight: bold\">\n<p style=\"font-weight: bold\">\n<p><span style=\"font-style: italic\">Jack:<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">First, congratulations on celebrating another birthday for your new heart. I wish you many <\/span><span style=\"font-style: italic\">more.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">The reason I am emailing you is to introduce myself. I am on a quest to transform the mutual <\/span><span style=\"font-style: italic\">fund industry, much like you have spent your life doing.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I started a money management business that piggybacks off the work that you have done, and <\/span><span style=\"font-style: italic\">sprinkles in some of Buffett\u00e2\u20ac\u2122s tenets as well.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I started my career by earning an MBA at Columbia Business School, and then worked on a six <\/span><span style=\"font-style: italic\">billion dollar large cap value. While working there, I learned first hand why the majority of <\/span><span style=\"font-style: italic\">mutual funds underperform the index. I learned that mutual funds don\u00e2\u20ac\u2122t underperform due to <\/span><span style=\"font-style: italic\">lack of intelligence or hard work. They underperform because they are structured to do so.  <\/span><span style=\"font-style: italic\">Warren Buffett has said that as he looks back over the course of his investing career, he gets <\/span><span style=\"font-style: italic\">around one good idea per year. A typical mutual fund, on the other hand, typically has 100 or so <\/span><span style=\"font-style: italic\">ideas at any one time. Factor in market efficiency, and the majority of those ideas are mediocre <\/span><span style=\"font-style: italic\">at best. Trading in and out of mediocre ideas is a quick way to underperformance. On top of <\/span><span style=\"font-style: italic\">that, mutual funds are usually well diversified, which flies in the face of Buffett\u00e2\u20ac\u2122s insistence on <\/span><span style=\"font-style: italic\">circle of competence. It is very rare to find a manager, or a team of managers, who are both <\/span><span style=\"font-style: italic\">experts in every sector and who are also good investors. Thus, mutual funds are usually <\/span><span style=\"font-style: italic\">investing in sectors where they do not have an edge. Again, investing outside of your circle, in an <\/span><span style=\"font-style: italic\">efficient market, is a recipe for underperformance. There are some other reasons, such as cash <\/span><span style=\"font-style: italic\">holdings, but you know the drill.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">What I learned:<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I learned that I get just a small handful of good investment ideas per year. These are ideas where <\/span><span style=\"font-style: italic\">I find myself saying \u00e2\u20ac\u0153Holy cow! I can\u00e2\u20ac\u2122t believe the stock market is acting like this.\u00e2\u20ac\u009d Again, these <\/span><span style=\"font-style: italic\">are rare moments for me, but they do come. In my quest to beat the market indexes (which is the <\/span><span style=\"font-style: italic\">only way to provide value for my clients, as I believe that many money managers are foregoing <\/span><span style=\"font-style: italic\">their fiduciary duty by managing money as they do), I have combined the brilliance of the index <\/span><span style=\"font-style: italic\">with selective active management. In a nutshell, I start by placing 100% of client funds in the <\/span><span style=\"font-style: italic\">index itself. For this service, I do not charge a management fee (how can I charge someone for <\/span><span style=\"font-style: italic\">doing what they can do themselves?). From there, I search long and hard for an exceptional <\/span><span style=\"font-style: italic\">investment. When I find one, I determine the correct allocation (ballpark around 3% of assets) <\/span><span style=\"font-style: italic\">for the newly found security. If I believe 3% is the right position size, I sell 3% of my index <\/span><span style=\"font-style: italic\">holdings, and place the funds in the new security. I then continue to search for more stocks to <\/span><span style=\"font-style: italic\">buy. I launched my fund in November of 2005, and currently I have 3 active positions which <\/span><span style=\"font-style: italic\">make up a little over 10% of my fund. The rest of the assets are in a S&#038;P 500 index fund. I <\/span><span style=\"font-style: italic\">charge my clients if and only if I outperform the S&#038;P 500. If I do outperform, I take 33% of the <\/span><span style=\"font-style: italic\">outperformance. While 33% may sound steep, it would take a truly monster year to garner the <\/span><span style=\"font-style: italic\">1%+ that most mutual funds charge, and they are charging even if they under perform. As of <\/span><span style=\"font-style: italic\">December 31, 2006, I have returned 20.22% vs 18.80% for the index, after fees (inception date is <\/span><span style=\"font-style: italic\">11\/03\/05).<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">One more thought: Selling a stock is a big problem for most money managers. When they wish to <\/span><span style=\"font-style: italic\">sell off a position, they need a new idea on-call. New ideas are hard enough to come by, but <\/span><span style=\"font-style: italic\">needing them on-call as a place to invest the sale proceeds is very difficult, and often leads to <\/span><span style=\"font-style: italic\">poor investments, further depressing returns. For my fund, I always have a place to invest sales <\/span><span style=\"font-style: italic\" \/><span style=\"font-style: italic\">proceeds, and that is in the index itself. In theory, my worst investment should be the index, <\/span><span style=\"font-style: italic\">which will outperform most active managers.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">Anyway, I thought you would like to know how your work and ideas have influenced me, and my <\/span><span style=\"font-style: italic\">work.<\/span><\/p>\n<p><span style=\"font-style: italic\" \/><br \/>\n<span style=\"font-weight: bold\">Now that my heart is 36 years plus one month old, it&#8217;s probably time to answer your wonderful <\/span><span style=\"font-weight: bold\">note!<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">I love your investment philosophy. While I&#8217;m pretty much entirely indexed (all Vanguard, <\/span><span style=\"font-weight: bold\">including our index-like muni funds), I recognize that few investors will follow that narrow <\/span><span style=\"font-weight: bold\">strategy. Indeed I basically endorse what you&#8217;re doing (perhaps a bit too cynically!) on page 202 <\/span><span style=\"font-weight: bold\">of my new &#8220;Little Book.&#8221; (I should quickly that the &#8220;yes&#8221; regarding commodities on page 203 is a <\/span><span style=\"font-weight: bold\">typo. I wrote &#8220;no&#8221; and the printer&#8211;doubtless a commodity speculator!&#8211;reversed it. To be fixed in <\/span><span style=\"font-weight: bold\">the next printing.)<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">As Warren B notes about waiting for the outstanding investment opportunity, it&#8217;s like being a <\/span><span style=\"font-weight: bold\">batter in a baseball game where no balls or strikes are ever called&#8211;you just until that poor, tired <\/span><span style=\"font-weight: bold\">pitcher (&#8220;Mr. Market,&#8221; in a sense) finally throws a ball that you can hit out of the park. <\/span><span style=\"font-weight: bold\">Your reinvestment strategy is all common sense, and your fee structure is a model of fairness and <\/span><span style=\"font-weight: bold\">fiduciary attitude.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">I&#8217;m confident that you&#8217;ll serve your clients well. &#8220;Press On, Regardless!&#8221;<\/span><\/p>\n<p style=\"font-weight: bold\">*   *   *   *   *   *   *<\/p>\n<p style=\"font-weight: bold\">\n<p style=\"font-weight: bold\">\n<p style=\"font-weight: bold\">\n<p><span style=\"font-style: italic\">Dear Mr. Bogle,<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I&#8217;m a young man in my mid twenties, and I have an entrepreneurial dream of erasing financial <\/span><span style=\"font-style: italic\">complexity. I started a blog not long ago, <a target=\"_blank\" title=\"Removing Complexity\" href=\"http:\/\/removingcomplexity.wordpress.com\/\">Removing Complexity<\/a><\/span><span style=\"font-style: italic\"> in the hopes of sharing various points on personal <\/span><span style=\"font-style: italic\">finance that I know and am also learning as I continue my own education on the subject, and also <\/span><span style=\"font-style: italic\">because I found a lack of discourse in an industry that thrives on confusion and misinformation. <\/span><span style=\"font-style: italic\">I arrived at your blog because I share many of your views, and was hoping I missed, and might <\/span><span style=\"font-style: italic\">find through some connection to you, some forum of conceptual or directional conversation about <\/span><span style=\"font-style: italic\">where the industry should go. However, I&#8217;m still left with the question, &#8220;where is the public <\/span><span style=\"font-style: italic\">discourse?&#8221;<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">This is a question you yourself asked in one of your recent speeches that you posted on your blog, <\/span><span style=\"font-style: italic\">&#8220;The Battle for the Soul of Capitalism: Doing Your Part to Begin the World Anew.&#8221; I&#8217;m not so <\/span><span style=\"font-style: italic\">much looking for an answer as continuing some discourse on the subject, which you started by <\/span><span style=\"font-style: italic\">posting your speech on your blog, by offering some of my own thoughts. Additionally, I am <\/span><span style=\"font-style: italic\">publishing this email to you on my blog, along with a link to your site and the speech, where my <\/span><span style=\"font-style: italic\">readers and others might participate as well. I hope and would appreciate if you had the time to <\/span><span style=\"font-style: italic\">read this and respond as your schedule might allow, but in any event, thank you for putting your <\/span><span style=\"font-style: italic\">thoughts out there already.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I agree with most everything in your speech, however, I think a couple points were missed, and <\/span><span style=\"font-style: italic\">I&#8217;ll propose some changes that are required in turn. In your Battle for the Soul of Capitalism <\/span><span style=\"font-style: italic\">speech, you highlight the distinction between a past owners&#8217; capitalism and today&#8217;s agency <\/span><span style=\"font-style: italic\">capitalism &#8211; the pathological mutation. I would agree that this agency model has produced <\/span><span style=\"font-style: italic\">companies that &#8220;came to be run to profit its managers&#8221; (p4, a quote by William Pfaff) and that <\/span><span style=\"font-style: italic\">this is bad for investors. However, I think this move away from a traditional owners&#8217; capitalism <\/span><span style=\"font-style: italic\">to an agency model has produced much social value. Additionally in another speech, you <\/span><span style=\"font-style: italic\">connect this agency model of capitalism to a rise of the expectation market &#8211; a move away from <\/span><span style=\"font-style: italic\">the real intrinsic value market. Again, though, I would disagree that this is wholly bad, and there <\/span><span style=\"font-style: italic\">are some lessons we can learn from these situations.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">We have the agency model today thanks to the continued expansion of investment options and the <\/span><span style=\"font-style: italic\">growing availability of those to the general public. Your own contribution of creating the index <\/span><span style=\"font-style: italic\">fund and providing it through Vanguard has greatly helped as it addresses a number of the cost <\/span><span style=\"font-style: italic\">and manager compensation problems in the mutual fund industry (although index funds are still <\/span><span style=\"font-style: italic\">vastly under appreciated and unknown as my own parents didn&#8217;t know what they were until I <\/span><span style=\"font-style: italic\">convinced them to move their investments into index funds from Vanguard). That openness and <\/span><span style=\"font-style: italic\">inclusion of a large portion of the population has been a wonderful benefit to capitalism.  <\/span><span style=\"font-style: italic\">However, these people are starkly different from those who participated in the past ownership <\/span><span style=\"font-style: italic\">model.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">While, in your speech, you hope for a return to the ownership model, you also acknowledge that it <\/span><span style=\"font-style: italic\">won&#8217;t happen. Additionally, you criticize the expectation market connected with the move to an <\/span><span style=\"font-style: italic\">agency model, but I think you misunderstand the inherent benefit in that for these new investors.  <\/span><span style=\"font-style: italic\">These new investors, which include baby boomers like my parents, don&#8217;t care about actively <\/span><span style=\"font-style: italic\">tracking investments and understanding the real intrinsic market. They have an expectation of <\/span><span style=\"font-style: italic\">return from the market, but benefit little from taking the process much further then buying <\/span><span style=\"font-style: italic\">diversified mutual funds, especially broad market index funds. That expectation is derived from <\/span><span style=\"font-style: italic\">at least a basic understanding of the real market, though, and they put faith in the expectation of <\/span><span style=\"font-style: italic\">overall return. In that sense, the expectation market is good for these new investors who prefer <\/span><span style=\"font-style: italic\">minimum interaction with portfolio management.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">The problem that you note, though, is that of &#8220;short-termism,&#8221; which I believe is a direct product <\/span><span style=\"font-style: italic\">of the expectation market. However, we&#8217;ve arrived there because these new investors preferred <\/span><span style=\"font-style: italic\">minimum interaction with their investments, and preferred the mutual fund managers as the <\/span><span style=\"font-style: italic\">established experts. These professionals then saw the value in fighting for more investors and <\/span><span style=\"font-style: italic\">larger funds, and have driven the mostly unaware public into a frenzy for greater than market <\/span><span style=\"font-style: italic\">returns (which Jonathan Berk and Richard Green [2002] have shown kill a fund&#8217;s returns).  <\/span><span style=\"font-style: italic\">Mutual funds learned that they could prosper if they became more like salesmen and marketers, <\/span><span style=\"font-style: italic\">and less managers of investors&#8217; money, and in doing so, they&#8217;re listening to these new investors <\/span><span style=\"font-style: italic\">and speaking to them in their own words (albeit confusing investors more than clarifying, but this <\/span><span style=\"font-style: italic\">only drives them deeper into managers&#8217; pockets).<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">What needs to be done is not return to the old ownership model, but an education of future <\/span><span style=\"font-style: italic\">managers, beyond relearning &#8220;trust and being trusted,&#8221; and include an education on these new <\/span><span style=\"font-style: italic\">investors &#8211; what they care about, how they communicate, and how to build relationships with <\/span><span style=\"font-style: italic\">them. They must learn to speak not in investment terms, but the terms of those disinterested in <\/span><span style=\"font-style: italic\">investments beyond providing a better and more solid retirement or other goal, and the first step <\/span><span style=\"font-style: italic\">in doing so is throwing out the very term investor. Investors take care to understand the intrinsic <\/span><span style=\"font-style: italic\">value of the markets, and find ways to make money in that real business world. The new investor, <\/span><span style=\"font-style: italic\">the indexer, or casual investor, is tired of being confused by current fund salesmanship. They <\/span><span style=\"font-style: italic\">themselves must be spoken to in plain terms that help them understand the value of low cost, long <\/span><span style=\"font-style: italic\">term in the face of chasing higher returns. Academic studies and discussions at universities don&#8217;t <\/span><span style=\"font-style: italic\">help foster that any better than pundits discussing politics helps clear the air.<br \/>\n<\/span><span style=\"font-style: italic\" \/><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">As people like Doc Searls, a coauthor of the Cluetrain Manifesto, and Hugh MacLeod, known for <\/span><span style=\"font-style: italic\">the Global Microbrand, have helped redefine the communication between media and companies <\/span><span style=\"font-style: italic\">in general for the benefit of both consumer and company, the personal finance and investment <\/span><span style=\"font-style: italic\">industries need to learn and draw lessons from that situation, and reconnect properly in open <\/span><span style=\"font-style: italic\">dialogue with old investors and new about their values. We cannot accept the current <\/span><span style=\"font-style: italic\">environment, but must push forward in improving our relationships with all parties.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">Thank you for reading this. Any comments or thoughts would be much appreciated.<\/span><\/p>\n<p><span style=\"font-style: italic\" \/><br \/>\n<span style=\"font-weight: bold\">What a fine and thoughtful letter!<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">Its special beauty was that you began to answer my poignant question by providing a thoughtful, <\/span><span style=\"font-weight: bold\">thorough, and rational discourse on the issues raised in my Battle book and related speeches. The <\/span><span style=\"font-weight: bold\">first evidence I&#8217;ve seen, other than Randy Rothenberg&#8217;s reflections at my speech to the Aspen <\/span><span style=\"font-weight: bold\">Institute at breakfast a year ago. (Both are available on my website.)<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">Time does not permit me to respond to all of the well-taken points in your letter, but I continue <\/span><span style=\"font-weight: bold\">(especially in my new &#8220;Little Book&#8221;) to try to simplify, simplify, simplify (after Thoreau), trying <\/span><span style=\"font-weight: bold\">to bring common sense to the average investor, even if only one investor at a time. I do think that <\/span><span style=\"font-weight: bold\">the fact that indexing is almost an article of faith with most of our finance and MBA professors is <\/span><span style=\"font-weight: bold\">sending out into the world a whole new breed of apostles&#8211;perhaps only for their own investments <\/span><span style=\"font-weight: bold\">and those of their friends and family&#8211;even though many will plunge into careers in money <\/span><span style=\"font-weight: bold\">management that, in the aggregate, will increase the costs incurred by investors all the while <\/span><span style=\"font-weight: bold\">reducing their net returns. The monster must be slain!<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">Perhaps someday we&#8217;ll have the opportunity to continue this discourse. But thanks for starting it!<\/span><\/p>\n<p style=\"font-weight: bold\">*   *   *   *   *   *   *<\/p>\n<p style=\"font-weight: bold\">\n<p><span style=\"font-style: italic\">Mr. Bogle,<\/span><br \/>\n<br style=\"font-style: italic\" \/><span style=\"font-style: italic\">In researching your work I don&#8217;t understand one point.<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">If everything you say is true regarding the relationship of fees to investment performance, where <\/span><span style=\"font-style: italic\">did you come up with the statistic that &#8220;passive&#8221; investing beats 90% of the active managers?<br \/>\n<\/span><br style=\"font-style: italic\" \/><span style=\"font-style: italic\">I would think it would beat 99% of the managers!!!!!!!!<\/span><\/p>\n<p><span style=\"font-style: italic\" \/><br \/>\n<span style=\"font-weight: bold\">Thanks for writing. The percentage of managers outperformed by the broad market index is, <\/span><span style=\"font-weight: bold\">well, time-dependent. On a given day, it&#8217;s likely about 55%; over a year maybe 60-65%, over a <\/span><span style=\"font-weight: bold\">decade perhaps 75-80%, and over 50 years . . . well, there&#8217;s no data (yet!) on that!<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">But the probability statistics suggest that over a 50-year period, some 98% of managers will lose <\/span><span style=\"font-weight: bold\">to the market index. There&#8217;s a nice chart on page 124 of my new &#8220;Little Book&#8221; that makes this <\/span><span style=\"font-weight: bold\">point, with accompanying discussion.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">But beware of all data. (Always a good rule!) While the convention is to say &#8220;all investors&#8221; or <\/span><span style=\"font-weight: bold\">&#8220;all active managers,&#8221; the simple and obvious reality is that we&#8217;re actually speaking of all invested <\/span><span style=\"font-weight: bold\">dollars in the same discrete universe as the passively-managed index itself, not the number of <\/span><span style=\"font-weight: bold\">investors or mangers.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">Hope I haven&#8217;t told you more than you want to know.<\/span><\/p>\n<p style=\"font-weight: bold\">*   *   *   *   *   *   *<\/p>\n<p style=\"font-style: italic\">Dear Mr. Bogle:<\/p>\n<p>Is there any risk that Vanguard could someday change its structure, or behavior, in a way that could work against current shareholders? I am not familiar with the organizational details, but I have the perception that ever since Herb Allison (formerly President and CEO of Merrill Lynch) was hired as CEO of TIAA-CREF, that the organization is not as consumer-friendly as it once. I know that David Swensen lauds both in his book, but my sense is that TIAA-CREF has slipped relative to Vanguard. Is that true, and could something similar happen at Vanguard?<\/p>\n<p>I\u00e2\u20ac\u2122m enjoying your blog!<br \/>\n<span style=\"font-weight: bold\">Your question is a good one. Of course there&#8217;s always a risk that leopards can change their spots.  <\/span><span style=\"font-weight: bold\">Times have a way of changing, and personal financial ambitions, especially in this new age, seem<\/span><span style=\"font-weight: bold\"> boundless.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">But I think that a change in Vanguard&#8217;s structure is highly unlikely. It would have to be approved <\/span><span style=\"font-weight: bold\">by our independent directors, and by you and other shareholders&#8211;who, I hope, would &#8220;see <\/span><span style=\"font-weight: bold\">through&#8221; the proposal and would not endorse the higher fees that would necessarily be entailed.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">As to a change in management behavior, who can really be sure? Certainly the change at TIAACREF <\/span><span style=\"font-weight: bold\">is surprising and disappointing, but perhaps will send a message to our board about the <\/span><span style=\"font-weight: bold\">importance of being ever vigilant in recognizing that Vanguard was built on values, character, <\/span><span style=\"font-weight: bold\">and reputation, and that losing them would be a tragedy, not only for our owners, but for our firm.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">And as long as I&#8217;m around, I&#8217;ll continue to do my utmost to maintain those values, that character, <\/span><span style=\"font-weight: bold\">and our reputation.<\/span><\/p>\n<p style=\"font-weight: bold\">*   *   *   *   *   *   *<\/p>\n<p style=\"font-weight: bold\"><span style=\"font-style: italic; font-weight: normal\">Dear Mr. Bogle,<br \/>\n<\/span><br style=\"font-style: italic; font-weight: normal\" \/><span style=\"font-style: italic; font-weight: normal\">I&#8217;d just like to say thanks.<br \/>\n<\/span><br style=\"font-style: italic; font-weight: normal\" \/><span style=\"font-style: italic; font-weight: normal\">I read your book &#8211; Bogle on Mutual Funds &#8211; about ten years ago.<br \/>\n<\/span><br style=\"font-style: italic; font-weight: normal\" \/><span style=\"font-style: italic; font-weight: normal\">And, even better, I followed your advice as shown in the model portfolios chapter.<br \/>\n<\/span><br style=\"font-style: italic; font-weight: normal\" \/><span style=\"font-style: italic; font-weight: normal\">Now, as I approach retirement, it looks like I&#8217;ll actually have enough money to retire.<br \/>\n<\/span><br style=\"font-style: italic; font-weight: normal\" \/><span style=\"font-style: italic; font-weight: normal\">Again, thanks for your book and the advice.<br \/>\n<\/span><br style=\"font-style: italic; font-weight: normal\" \/><span style=\"font-style: italic; font-weight: normal\">PS: Just as a point of information, I&#8217;ve bought and read a number of your books and articles &#8211; <\/span><span style=\"font-style: italic; font-weight: normal\">and even your senior thesis &#8211; since then. But if there had only been one book, Bogle on Mutual <\/span><span style=\"font-style: italic; font-weight: normal\">Funds would have been enough.<\/span><br \/>\n<strong>Belatedly, I extend thanks for your kind and encouraging note. Of course I&#8217;m delighted that your investment program did just what it&#8217;s supposed to do. And I&#8217;ve heard the same wonderful news from many other investors.<\/strong>\n<\/p>\n<p style=\"font-weight: bold\">I agree with you that BOMF would be &#8220;enough&#8221; for most investors. The messages in my next four books added to that advice, but largely at the margins. And my sixth book&#8211;the &#8220;Little Book&#8221; that was published in eary March&#8211;is focused, laser-like, on indexing, but is written in a breezier, more (as they say) &#8220;accessible&#8221; style. But the central message has never changed . . . and never will.<\/p>\n<p style=\"font-weight: bold\">\n<p style=\"font-weight: bold\">\n<p style=\"font-weight: bold\">*   *   *   *   *   *   *<\/p>\n<p style=\"font-weight: bold\">\n<p style=\"font-style: italic\">\n<p style=\"font-style: italic\">Would you mind offering your dispassionate analysis of the principles that inform DFA<br \/>\ninvesting?<\/p>\n<p style=\"font-style: italic\"><span style=\"font-weight: bold\">I\u00e2\u20ac\u2122m a firm believer in all-market indexing\u00e2\u20ac\u201downing the entire U.S. stock and\/or bond market, <\/span><span style=\"font-weight: bold\">overweighting or under weighting no particular style or sector, and holding it forever. This <\/span><span style=\"font-weight: bold\">strategy, executed at minimal cost, will guarantee that you earn your fair share of whatever <\/span><span style=\"font-weight: bold\">returns our financial markets are generous enough to provide. The DFA approach is, in some <\/span><span style=\"font-weight: bold\">respects, different. DFA has, I suppose, been a pioneer in offering index funds that cover niche <\/span><span style=\"font-weight: bold\">benchmarks that it regards as providing excess returns (i.e. value, small-cap, etc.).<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">Some financial advisors whom I respect greatly utilize DFA funds, and they believe that <\/span><span style=\"font-weight: bold\">overweighting small and value stocks will continue to boost your returns as it has in the past.   But <\/span><span style=\"font-weight: bold\">I know that we all can\u00e2\u20ac\u2122t do so. And wiser heads than mine will have to determine how much<\/span> <span style=\"font-weight: bold\">exposure US investors need to something like small Japanese or international value stocks.<br \/>\n<\/span><br style=\"font-weight: bold\" \/><span style=\"font-weight: bold\">Minimal cost is an important part of any investment strategy, and all-market index funds can be <\/span><span style=\"font-weight: bold\">acquired with no sales loads and minimal annual operating expenses (as low as less than 0.10 <\/span><span style=\"font-weight: bold\">percent). Most DFA funds cost considerably more\u00e2\u20ac\u201dwith expense ratios in the 0.50 percent range, <\/span><span style=\"font-weight: bold\">plus a fee of perhaps 1 percent to the advisor who sells the funds. Will their funds\u00e2\u20ac\u2122 performance<\/span><span style=\"font-weight: bold\"> be able to overcome this cost handicap in the years ahead? Well, time will tell. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following are Mr. Bogle&#8217;s responses to just a few of the hundreds of emails he has received to the Ask Jack section of the site. We&#8217;ll post more as his schedule allows. Dear Mr. Bogle,I must tell you that I have &#8220;seen the light&#8221; when I have read your excellent books (&#8220;Common Sense on Mutual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,8],"tags":[],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-ask-jack","category-miscellaneous"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":0,"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"wp:attachment":[{"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johncbogle.com\/wordpress\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}