A Memo from John Bogle
Mike - Apr 16, 2014

To:          Veterans and Principals

From:    John C. Bogle

Date:     April 15, 2014

Re:         More Recognition for Our Firm, Part II

This follow-up note to my mailing of April 10 includes five more recent articles from the press:

1) “Vanguard Founder Discusses How to Invest.” This interview in Investor’s Business Daily was published on April 2. While several of the quotes are a bit casual (if not mystifying!), the overall tone of the story is highly positive.

2) “Michael Lewis is Wrong About Rigged Markets.”  Jonathan Berr’s April 3 story in Moneywatch is yet one more contribution(?) to the huge publicity campaign that kicked-off Flash Boys. While I didn’t have the benefit of knowing the opinion of later commentators, my position is not much different from those of Burton Malkiel, Arthur Levitt, Morningstar’s John Rekenthaler,  and other thought leaders.

3) “On Smart Beta, Smart Skeptics.” James Green’s thoughtful story in Investment Advisor magazine (March 31, 2014). Of course, my response is blunt—smart beta is a “marketing gimmick.” Might as well be honest!

4) “Vanguard Beats BlackRock . . .” Christopher Condon’s article in Bloomberg Business Week (April 1, 2014) is one more long, well, “commercial” for our firm, its mission, and the work we all do. It is surely a rare quarter when we capture 90%(!) of all ETF cash flows as we did in the three months ended March 31, 2014, but of course there’s a message there.

5) “The Inevitable Standard.” Investment News, April 7, 2014. The “Inevitable Standard” cited in Mark Schoeff Jr.’s perceptive story is a federal standard of fiduciary duty—something I’ve been seeking for many years. I’m certain that my dream will come true . . . some day.

 Keep fighting the good fight!

Best, always


Memo to Veterans and Principals
Mike - Apr 14, 2014

To: Veterans and Principals

 From: John C. Bogle

 Date: April 10, 2014

 Re: More Recognition for Our Firm

             The spate of attention focused on Vanguard that took me three consecutive mailings to send you (on March 4, March 5, and March 6, 2014) subsided. But, surprisingly, it resumed about 10 days ago, although this note requires only two mailings. This is the first such mailing; the second will be circulated on Tuesday, April 15.

 1)      “The Inspiration for John Bogle’s Great Invention.” On March 5, The Wall Street Journal’s MarketWatch began a series called “Things Written Long Ago That I Wish I Had Read Long Ago.” The first essay in the series was columnist George Sisti’s piece on Paul Samuelson’s essay, “Challenge to Judgment,” published in the very first issue of The Journal of Portfolio Management in 1974. As many of you know, it was this essay that helped inspire the creation of the world’s first index mutual fund. To this day, I remember in considerable detail this remarkable piece, and the credibility that this brilliant Nobel Laureate brought to my forthcoming creation.

2)      “You Don’t Know Jack: The Education of Jack Bogle.” On April 4, the Philadelphia Business Journal published this lengthy interview, focused on Vanguard’s history and my long career. Perhaps I was a bit too honest in responding to the final question, but that kind of candor is a small price to pay for the credibility that Vanguard has established with the press and the public.

3)      “Bogle: Tilt To Corporates for More Yield.” Olly Ludwig, financial editor of ETF.com (formerly IndexUniverse.com, not, for me, a happy change!) covers a wide range of issues relating to Vanguard and the fund industry. Some of the numbers are a bit garbled, but you’ll get the point. Despite another bit of controversy, stories don’t get much more positive for our firm than this one.

Happy reading! More to come.



A Memo from John C. Bogle
Mike - Mar 06, 2014

To: Veterans and Principals

From: John C. Bogle

Date: March 6, 2014

Re: The Cascade of Press Coverage Abates . . . for a Moment.


Part III

As promised yesterday, just a single final addition to the recent flurry of favorable public recognition of Vanguard. (Part I, March 4, 2014. The ECONOMIST and The Financial Analysts Journal—“The Arithmetic of ‘All-In’ Investment Expenses.” Part II, March 5, 2014. The Warren Buffett endorsement, etc.)

 In Part III, Finance in Philadelphia–Leadership, Decline, Renaissance,” I’m sending along a major speech on the role of our Greater Philadelphia region in contributing to America’s economy. As you will note, Vanguard is now the leader of our region’s recent renaissance. In that role, each of us here has an obligation to represent our community with knowledge of the past, dedication to high standards, and conduct characterized by integrity and humility.

The text of the speech is preceded by an article in The Philadelphia Inquirer on February 7, 2014, reporting on the forum in which I delivered my remarks. One local journalist described my essay as “excellent, revelatory reading. I love the irony of how the Quaker precept of thrift has returned to fashion, thanks to Vanguard, vision, and perseverance.” My historical perspective begins with Robert Morris in 1776 (and, in the same year, the wisdom of Adam Smith). Today, as by far the largest firm in the giant mutual fund industry, we have become the embodiment of thrift and simplicity. These principles work!




A Memo from John C. Bogle
Mike - Mar 06, 2014

To: Veterans and Principals

From: John C. Bogle

Date: March 5, 2014

Re: Lots More Public Recognition

 Part II

 1.  Buffett Endorsement of Vanguard 500 Index Fund. I first learned of the contents of Warren Buffett’s annual letter to his Berkshire Hathaway shareholders in a note from one of our veteran crewmembers (thanks!), who wrote that Mr. Buffett has now “confirmed that Bogle is right.” I next heard from investment adviser and author Frank Martin, who wrote, “Jack, it looks like you are now the number two salesman for Vanguard.”

Both were comments on Warren’s report that “his money is where his mouth is.” His will provides a bequest for his wife, directing that his trustee should “put 10% of [the bequest] in short-term government bonds and 90% in a very low-cost S&P 500 Index Fund. (I suggest Vanguard’s.)”

 The Buffett letter is also laced with the wisdom of Ben Graham, as outlined in The Intelligent Investor. Enclosed  are three pages of excerpts. Our crewmembers will find Vanguard’s investment philosophy echoed here . . . over and over again.

2.  Do ETFs Turn Investors into Market Timers? Wall Street Journal, March 1-2, 2014. Here, popular columnist Mark Hulbert uses a variety of quotes from me on the trading activity in ETFs, noting that “the typical investor in [Vanguard’s] ETFs trades less actively then investors [traders?] in ETFs sold by other fund firms.” His column ends with four recommended stock funds (all Vanguard funds) and four bond funds (including two Vanguard funds).

3.  How to Predict the Next Decade’s Bond Returns. Wall Street Journal, March 3, 2014. Relying on research provided by the Bogle Financial Market Research Center—and many conversations!—reporter Chris Gay accurately describes the analysis I’ve been producing for the past few decades: “current yield is the best indicator of how much you’ll earn over time from fixed-income holdings.” 92% of the future 10-year return is determined by the current yield. My “Seeing the Future” chart (illustrated here) could hardly make it clearer.

 4. Give Fees an Inch and They’ll Take a Mile. The New York Times, March 2, 2014. “Watch out for expenses. They will cut down your returns, shrink your nest egg, and may well prevent you from achieving your financial goals,” writes Times financial editor Jeff Sommer. He sums up his long article (largely focused on a study by the SEC) with this (I suppose) classic Bogle quote: “In investing, you get what you don’t pay for.”

5.  What was John Bogle Thinking? FORBES, February 10, 2014. Here, investment adviser (and Boglehead!) Rick Ferri, relying on my recent correspondence and the history of my indexing philosophy, as well as subsequent interviews, describes how I “revisited the idea of passive investing; which ultimately reversed [my] long-held view of active management, and changed Vanguard’s destiny.” Rick calls it, “John Bogle’s epiphany.” If you’re interested in Vanguard’s early history, you’ll love this article!

 6.  Are there any circumstances in which you’d own an actively-managed fund?, Kiplinger’s Personal Finance, February 2014. “Yes, although they are extremely rare,” is how I respond to the question, noting but two exceptions to my “rule.” (The tipster who showed me the article: a fellow-traveler on a recent airline flight!)

 7.  Bogle: Indexing Has Gone Too Far. Financial Planning, March 3, 2014. Here, journalist Paula Vasan (fairly) accurately reports the results of our luncheon conversation. The idea that indexing has “gone much too far” (with my reasoning for that view) is only a small part of a controversial discussion on financial services today. I conclude that, yes, “some investors really need advisors,” if only “to keep them from doing anything.”

 8.  Can Vanguard Become Too Big? Financial Planning, March 4, 2014. Allan S. Roth, journalist, money manager, and, yes, Boglehead, has asked a good question, and penned a thoughtful article in response. Several charts show Vanguard’s amazing rise to our record share of fund industry assets, to 17.75% in stock and bond funds—vs. 17.74% (interesting!) for our two largest rivals combined. Asked to predict (guess at) our market share in 2030, Rick Ferri and Bill Bernstein suggest 30% to 40%, Bogle “offers a best guess of 25%.” Who really knows?

But, yes, as Bill McNabb acknowledges, there are “dangers” of giant size, “including the possibility that a larger Vanguard could become bureaucratic and self-serving.” Best that we mind our P’s and Q’s!

 *   *   *

That’s it for this huge list of press stories featuring Vanguard, just in the past few days and weeks.

Good News! Part III of this recent series, to be sent to you tomorrow, has only a single item . . . but a good one!


Best to all,


A Memo from John C. Bogle
Mike - Mar 06, 2014


To: Veterans and Principals

From: John C. Bogle

Date: March 4, 2014

Re: Banner Days for Vanguard!

 Part I

Ever since Vanguard began, almost 40 years ago, we’ve had many great “PR” conquests. But I can recall no short period during our long history in which our founding principles and values received such positive attention as in the past several weeks . . . so much so that I’m sending you three different mailings during the course of this week. Part I begins the series with reactions to my landmark article in the January/February 2014 issue of the Financial Analysts Journal.

I sent a copy of the paper, “The Arithmetic of ‘All-In’ Investment Expenses,” to each of you on January 2, 2014, and it remains available on my eblog, www.johncbogle.com.

You may recall that the paper demonstrated that investors in tax-deferred retirement plans can increase their wealth accumulation by 65%(!), simply by using a low-cost stock index fund rather than a typical actively-managed stock fund.

In an earlier paper, Nobel Laureate William F. Sharpe had estimated that enhancement at “more than 20%.” However, he applauded my “wonderful combination” of expense ratios and several other costs of investing that are too often ignored. And (as I mentioned earlier), he loved my final sentence “Do not allow the tyranny of compounding costs to overwhelm the magic of compounding returns.”[1]

But perhaps the greatest bonus of the paper for us was the fine essay in the Buttonwood column of the Economist of London, entitled Against the Odds,” illustrated (appropriately, I think) with a slot machine taking in dollars and shooting out a penny. In his column, “Buttonwood” notes potential criticisms of my work, but concludes that “the arguments do not make much of a dent in Mr. Bogle’s case.”

Two points: One, articles in professional and academic journals—given their relative rarity and detailed process of review and approval—are perhaps the most effective vehicle for spreading investment ideas. Two, the Economist is noted for the highest standards of journalism, and a level of intellectual depth and integrity only rarely matched by other publications.

Of course I’m pleased that the FAJ article represents my eleventh work in this professional publication and its competitor, Journal of Portfolio Management; and that the Economist has now done perhaps another eight major stories on my work over the years.

The attention on my FAJ essay has also brought further attention to Vanguard’s guiding principle that “Costs Matter.” In last Saturday’s New York Times (March 1, 2014), for example, journalist Paul Sullivan (who said nice things about my philosophy in another recent article) gave my FAJ essay a nice boost, noting that “. . . low-cost [index] funds in tax-deferred retirement account could add as much as 65% to a person’s savings over a high-cost actively managed fund.”  

Even earlier, on January 28, 2014, author, veteran journalist, and financial adviser Daniel Solin added his voice in U.S. News and World Report. In an article entitled “What Wall Street Doesn’t Want Investors To Know,” Mr. Solin carefully outlined the points in my FAJ paper, and then added a wonderful summary of the important “takeaways” that I’ve done my best to instill here as part of our corporate character. I’m confident that you’ll find his essay well worth reading . . . and re-reading.

And there’s much more to come.

Best to all. Part II will follow tomorrow.




[1] Morningstar’s resident expert John Rekenthaler described my paper as, “the best treatment yet of the subject.”

More Good “Ink” for Vanguard
Mike - Jan 30, 2014

To: Veterans and Principals
Date: January 28, 2014
RE: More Good “Ink” for Vanguard

1. “Having Enough, but Hungry for More,” The New York Times, January 17, 2014. Here, journalist Paul Sullivan contrasts three recent examples of Wall Street’s legendary greed with my own philosophy, describing me as “not one for the endless pursuit of prestige and wealth,” as he quotes me, “I don’t need any more” things in life. (He nicely refers to Enough . . .)

2. “Long-Term Thinking: 1800-2013.” The headline for this witty but profound essay from The Motley Fool on January 3, 2014, could well have added R.I.P. For the author announces the sad death of “Long-Term Thinking” on January 1, with “his last true friend, Vanguard founder Jack Bogle . . . at his side. He was 213 years old.” (That’s Long-Term Thinking, not yours truly!)

3. “Philadelphia: a Bedrock of Assets,” Investment News, December 9, 2013. In a twist I have not seen before, journalist Bruce Kelly salutes Vanguard’s role in supporting the large universe of registered investment advisers (RIAs) in the greater Philadelphia region, who have benefitted greatly by attracting talented men and women who have earned their spurs through our renowned training programs.

4. “The Legacy of John Bogle, the Man in the Arena,” Investment Advisor, January 27, 2014. This extensive story by editor-at-large Bob Clark gives high praise to the new book (The Man in the Arena), and makes more than a few generous comments on my life, my career, and my legacy. I found his retelling of the Vanguard story a thrill to read, and perhaps you will have the same reaction.

Best to all,

Ring Out the Old
Mike - Jan 02, 2014

December 31, 2013




“Ring Out the Old, ring in the new,” Tennyson wrote, and continued, “ring out false pride in place and blood; . . .  ring in the love of truth and right; ring in the common place of good.”

In that spirit, as the old year 2013 ends I attach the following items from the financial press.


1.      Vanguard raked in almost every dollar that went into U.S. equity funds this year.  (InvestmentNews, December 18, 2013).

Here, the article is speaking of both actively managed and traditional index funds (TIFs) investing in U.S. equities, excluding exchange traded funds (ETFs). The total cash flows: Vanguard, $41.4 billion of the $42.4 billion total. (Our total includes $36 billion in our index funds and $5.4 billion in our “active” funds.) “Thanks to Mr. Bogle’s creation, the index fund,” journalist Jason Kephart says, “the U.S. Mint may have to replace George Washington with Mr. Bogle on all its quarters.” (Please don’t hang by your thumbs waiting!)


2.      Warren Buffett (again!) to the Motley Fool, (December 30, 2013). “If you invested in a very low-cost index fund . . . you’ll do better than 90% of [investors]. . . . Just pick a broad index like the S&P 500 . . . I recommend John Bogle’s books. Any investor in funds should read them. They have all that you need to know.”


3.      Bogle urges regulators to move on fiduciary. (InvestmentNews, December 16, 2013). I’m accurately quoted as saying, “if you’re touching other peoples’ money, you are a fiduciary . . . Put the principle first.” (Just what Tennyson said: “Ring in the love of truth and right.”)


Enjoy these three articles. Happy New Year, and best to all.



John Bogle on Marketplace: Family finance lessons
Mike - Nov 19, 2013

Click here to visit Marketplace.org.

Bogle on Bloomberg TV
Mike - Nov 12, 2013

Morningstar Interview at 2013 Bogleheads Conference
Mike - Oct 24, 2013

Bogle’s Expectations for Stocks and Bonds

Be Sensible About Rebalancing

Indexing Always Pays Off